Traceability is the ideal solution to providing insight into your own operations and a product’s journey through each stage of its production. More importantly, this allows you to provide transparency to vegan customers into what has gone into your product so that they can be sure that the product is indeed vegan. With a traceability system in place, like our very own Dynamic Traceability System, you can track and trace products or ingredients throughout your production line, from goods-in through to packaging and despatch. Being able to track and record your processes in real-time allows you to verify at any given time that the correct vegan ingredients are being used.
Another benefit of effective traceability is the ability to provide a detailed list of ingredients that can be found in a given product. By adding this onto the product’s label, you give the customer chance to read and inform themselves on the exact ingredients found in the product. From here, they can make their own, informed purchasing decisions.
While it is an offence to purposely mislead consumers with labelling and product descriptions, there is no legal requirement to label food products as vegan. By definitively labelling your ingredients, you are demonstrating to your vegan customers that you want to go beyond your obligations to help them make decisions and building trust in your product and brand as a result.