Privacy and Cookie Policy.

1. Who We Are

Stevens Traceability Systems Limited and Stevens Traceability Service Limited (the organisation) provide traceability and weighing solutions including software, hardware, installation, service and maintenance such as calibrations and repairs.

Our head office is based in Blackburn, Lancashire and we hold recognised industry standard ISO 9001 Quality Management System.

2. What this Privacy And Cookie Policy Covers

Stevens Traceability Systems Limited and Stevens Traceability Service Limited are committed to protecting your privacy, and to processing your personal data in accordance with General Data Protection Regulations (GDPR).

This Privacy and Cookie Policy Statement explains how and why we use your personal data, and details how you can control the handling of that data.

This policy covers:

  • The types of personal data we collect
  • How, and why, we collect this data
  • How we handle and use this data, and when we might share it
  • Your rights and choices regarding your personal data

3. What Types of Personal Data Do We Collect?

The information we collect falls into two categories:

  • Information that relates directly to you, including:
    • Your name
    • Your contact details (email, phone number, business address etc.)
    • Your interaction and customer history with our business (form submissions, emails, quote and demo requests etc.)
    • Your communication preferences
  • Information that does not directly identify you, including:
    • Usage information on website sessions (how you use and browse our website during sessions)
    • Device information when accessing our website (device type, browser version, operating system, IP address, location data etc.)

4. How Do We Gather Your Information

We collect data in the following ways:

  • Directly – when you contact our business directly or complete a form submission on our website and provide your details, as well as location data if those services are enabled on your device/app/browser
  • Indirectly – through the use of analytics tools and cookies when you access and use our website, which tracks device, browser and usage information, as well as basic demographic information

We also use third-party tools to collect and report on certain information, these tools include:

  • Google Analytics – we use Google Analytics to analyse and report on our website metrics that it gathers and stores via the use of cookies (Google Privacy Policy)
  • HubSpot – we use HubSpot as our CRM system to store data about leads, communicate with leads, and report on marketing activity using that data (HubSpot Privacy Policy)
  • Hotjar – we use Hotjar to monitor and track how users behave and navigate on our website, to help us improve the user experience (Hotjar Privacy Policy)

This policy covers Stevens Traceability Systems Limited and Stevens Traceability Service Limited only, for details on how third parties handle personal data, please refer to their respective privacy policies.

5. What Are Cookies and How Do We Use Them?

5.1 What is a Cookie?

If you run a website, you may already know what a cookie is and how it functions. Just in case you don’t know much about cookies, though, here is a brief overview:

A cookie (sometimes also referred to as a browser cookie, HTTP cookie, Internet cookie or web cookie) is a small file sent from a web server to your computer whenever you visit a website. If you return to the website later, your web browser sends a small file to the server to notify the website of any previous activity you engaged in on the site. Once you return to a website the server can retrieve the cookie file from the local computer to assist in expediting certain functions such as logging in and retrieving account or user data.

Cookies can serve many useful purposes, such as remembering items you had in a shopping cart, logging visited pages on the site and remembering login details, so you don’t have to enter them every time you visit the website. The most common types of cookies are authentication cookies, which servers use to determine whether a user is logged into a site or not.

Cookies cannot contain viruses nor install spyware or malware on your computer. However, companies can use cookies to track long-term browsing history and store information on the types of products or information viewed. Over a period, aggregate information of this type can help site owners push targeted products or information to your browser during visits. While this practice may seem helpful (and it certainly can be,) it may also pose cause for concern for users that wish to keep their browsing or search habits private.

5.2 Why Do We Use Cookies?

We use cookies to identify and understand how visitors are using our website, and which content, pages and posts are being viewed and interacted with the most.

This information helps us to continuously improve our website and online services for visitors and customers, and cookies specifically allow us to provide a better, more tailored experience with our business for users.

5.3 Types of Cookies We Use

There are 2 main types of cookies:

  • Session cookies – deleted from your device when you close your browser
  • Persistent cookies – remain stored on your device until their expiration date or until the user deletes them

See the below table for an overview of cookies we use for our website:

COOKIE TYPE DURATION DESCRIPTION
_ga Persistent 2 years Usually saved upon first visit to the site, used to determine unique visitors to the Stevens Traceability website.
_gcl_au Persistent 90 days Used to track and measure actions taken by users after clicking or interacting with ads through Google Ads.
NID Persistent 6 months Used to save the preferences of users not signed in to a Google account on their browser.
_gat Persistent 10 minutes Used as a gatekeeper to filter and handle requests that come through high-traffic sites to prevent crashes and performance issues.
_hjSession_{site_id} Session End of session Used by Hotjar session tracking to ensure subsequent requests in the session window are attributed to the same session.
_hjSessionUser_{site_id} Persistent 365 days Set by Hotjar session tracking when a user first lands on a page, and is used to ensure data from subsequent visits to the same site is attributed to the same user ID.
_hjHasCachedUserAttributes Session End of session Used to verify whether the data set in _hjUserAttributes Local Storage item is up to date or not.
_hjUserAttributesHash Persistent 2 minutes Used to know when any User Attribute has changed and needs to be updated.
_hjViewportId Session End of session Stores user viewport details such as size and dimensions.
_hjCookieTest N/A Under 100ms Checks to see if Hotjar Tracking Code can use cookies, deleted almost immediately after it is created.
_hjLocalStorageTest N/A Under 100ms Checks if the Hotjar Tracking Code can use Local Storage, deleted almost immediately after it is created.
_hjSessionStorageTest N/A Under 100ms Checks if the Hotjar Tracking Code can use Session Storage, deleted almost immediately after it is created.
_hjTLDTest Session End of session Enables Hotjar to try to determine the most generic cookie path to use, instead of page hostname.
_hjClosedSurveyInvites Persistent 365 days Set when a user interacts with a link survey invite modal, ensures the same invite does not reappear.
_hjDonePolls Persistent 365 days Set when a user completes an on-site survey, ensures the same survey does not reappear.
_hjMinimizedPolls Persistent 365 days Set when a user minimises an on-site survey, ensures that the survey stays minimised when the user navigates through your site.
lang Session End of session This Twitter cookie is set due to Twitter integration and sharing capabilities for the social media platform.

5.4 How to Accept or Manage Cookies

When you first visit our website, you are presented with a message box that explains that our website uses cookies and asks for your acknowledgement that by continuing to use our website without amending your cookie settings, these cookies will apply.

You can manage and block your browser cookies within your browser settings. For more information on how to manage, block and delete cookies, please refer to your relevant browser support pages below:

You can also opt out of having your site activity tracked across all websites when using Google Chrome by installing the Google Analytics opt-out browser add-on to your browser. More information on that here: Google Analytics opt-out browser add-on

6. How Do We Use Your Data and Information?

We will never sell your personal data and will only ever share it with organisations we work with where necessary to fulfill our obligations of providing you with goods, services and support – and where data privacy and security are assured.

We use your data and personal information gathered from our website in 2 ways:

  • Reporting on our website and marketing activity, including but not limited to:
    • How many users visit our website
    • What type of device users are using
    • Where users are located
    • How users find our website
    • What pages users are visiting the most
    • What blog content users are reading the most
  • Communicating with you for the following reasons:
    • To fulfill our obligations to you when providing goods, services and support, including correspondence on organising the delivery of services
    • To send marketing communications about the goods and services we can provide, which you can opt out of if you prefer

Stevens Traceability Systems Limited and Stevens Traceability Service Limited may use your personal information to organise and send statements and invoices for goods and/or services you have purchased from either company, and to collect payment for those purchases.

If either of our two companies is asked to disclose your personal information to its agents or partners for these purposes, we will contact you to seek your permission to provide any information and will respect your wish if you ask us not to.

In addition, Stevens Traceability Systems Limited and or Stevens Traceability Service Limited may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

7. How We Protect Your Information

Both Stevens Traceability Systems Limited and Stevens Traceability Service Limited will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.

Stevens Traceability Systems Limited and Stevens Traceability Service Limited store all the personal information you provide on either our secure servers or on a secure cloud-based system we are adopting for storage of data.

We will do our best to protect your personal information, but we cannot guarantee the security of your information which is transmitted to our website, applications or services or to other website, applications or services via an internet or similar connection.

If we have given you (or you have chosen) a password to access certain areas of our websites, applications or services please keep this password safe. However, please note we will not share this password with anyone.

8. How Long Will We Hold on to Your Personal Data?

We will not keep your personal data for any longer than we need to according to the relevant legal requirements or our obligations as a business providing services.

This can vary depending on the type of information in question and what we use it for, factors can include:

  • Legal/regulatory requirements for holding data
  • Fulfilling obligations to you as a customer
  • Keeping information for a reasonable period after being a customer of ours, in case you use our services again in the near future
  • The timeliness and relevance of the data in helping us communicate or deliver services

9. Rights to Removal of Personal Data

You are entitled to see copies of all personal data held by us and to amend, correct or delete such data. You can also limit, restrict or object to the processing of your personal data. You can use our [email protected] email to request amendments etc.

If you gave us consent to use your data e.g., so that we can send you marketing emails, you can withdraw your consent. Information on how to do this is on each marketing email you receive.

As a person whose personal data we are processing, you have certain rights in respect of that personal data; you have the right:

  • To withdraw consent.
  • To access your personal data that we process.
  • To rectify inaccuracies in personal data that we hold about you if it is inaccurate or incomplete.
  • To request the deletion or removal of your personal data where there is no compelling reason for its continued processing.
  • To restrict the processing of your personal data in certain ways.
  • To obtain your personal data for reuse.
  • To object certain processing of your personal data.
  • To complain to the Information Commissioner’s Office about the way in which we process your personal data.

10. How to Access and Update Your Personal Information

In the first instance please contact Stevens Traceability Head Office and advise of your enquiry relating to personal data which may be held by Stevens Traceability and your requirement to access, amend, update or remove and detail your reason for the specific action to be taken.

Telephone: 01254 685200 Email: [email protected]

11. Changes to our Privacy and Cookie Policy Statement

We may change this Privacy and Cookie Policy from time to time. Our latest reviewed Privacy and Cookie Policy will be posted here on our website.

Last Updated: 13/02/2025